Plastic Free July™ Licence Guide
Our campaign resources are freely available for individuals, registered charities, schools, and grassroots community groups while organisations and governments must hold a licence. Licencing ensures we can continue to offer free resources and support to individuals and communities worldwide, while protecting the integrity and impact of the Plastic Free July™ brand.
Licence Tiers
Your campaign’s audience size, geographic scope, and whether the use is internal or external determine the suitable licence tier. This licence applies automatically when you register and use our posters, badges and other campaign materials in line with the Brand Rules and Licence Terms and Conditions.
| Licence rights, requirements and fees | Tier 1 | Tier 2 | Tier 3 | Tier 4 | Tier 5 |
|---|---|---|---|---|---|
| Tier description | Community | Small campaign - internal use only |
Small campaign | Medium campaign | Major campaign |
| Fee (USD) | Free | $500 | $1,000 | $2,000 | $3,500 |
| Internal Use Right to reference Plastic Free July and share PFF Materials in staff presentations, internal events and via email or intranet |
✓ | ✓ | ✓ | ✓ | ✓ |
| External Use Right to reference Plastic Free July and use PFF Materials in public communications |
✓ | ✘ | ✓ | ✓ | ✓ |
| Audience Size | Unlimited | Up to 999 (exclusively for internal use) |
Up to 9,999 1 country |
Up to 999,999 1 country |
1,000,000 or more Multiple countries |
Use the Licence Selection Tool to see which licence tier applies to your campaign, then register and purchase if required.
Choose a Licence
What type of organisation are you?
Besides helping people reduce plastic waste, are you wanting to fundraise as part of this campaign?
Fundraising or revenue generation using the name Plastic Free July™ is not permitted under any tier. This includes donation appeals, membership drives, product or ticket sales, and merchandise campaigns that reference Plastic Free July™ in any form.
Get our Tier 1 Community licence
Get Licence
What best describes your intended use?
Buy our Tier 5 licence
Buy Licence
What is the estimated audience size of your campaign?
All licences expire annually on 31 December, regardless of purchase date.
Not sure which tier is right for you?
Contact us at licence@plasticfreejuly.org, and we’ll gladly help you find the right fit for your planned campaign.
Key things to remember
Follow these practical points to help keep your campaign aligned with Plastic Free July:
- Follow the full Licence Terms and Conditions and Brand Rules
- Use Plastic Free July materials only
- Link to www.plasticfreejuly.org and/or @PlasticFreeJuly where appropriate
- Do not use resources for fundraising, donation appeals, or membership drives
- The Plastic Free July logo is not included in the standard licence and requires separate written approval
For full terms and conditions, see plasticfreejuly.org/licence-terms-and-conditions and visit our FAQs for more background information.
Using the Plastic Free July logo
To request logo approval, email licence@plasticfreejuly.org with a sample showing how and were the logo will be used.
Frequently asked questions
Who needs a Licence?
Any organisation that wants to use Plastic Free July materials, reference Plastic Free July in a campaign, or run an activity under the Plastic Free July name requires a licence.
Individuals can take the Plastic Free Pledge without a licence. Schools, registered charities and grassroots community groups are covered by the free Community Licence (Tier 1) after they register and use Plastic Free July materials in line with the Brand Rules and Licence Terms and Conditions.
What does a Licence include
Your licence includes the Welcome Guide and access to useful campaign tools such as digital badges, promotional assets, and links to campaign resources.
Why is there a licensing framework?
Licensing helps protect the integrity of Plastic Free July and keeps the campaign clear, trusted and consistent as it grows globally. It also supports free access to Plastic Free July resources for individuals, schools, registered charities and grassroots community groups.
Why is there a licence fee?
Licence fees help protect the integrity of Plastic Free July and support the Plastic Free Foundation’s stewardship of the campaign. They also help keep Plastic Free July™ free for individuals, schools, registered charities and grassroots community groups.
Are licence fees in USD or AUD?
All licence fees are displayed in USD. Australian organisations will have 10% GST added at checkout or on their invoice
Does a licence mean the Plastic Free Foundation endorses my organisation?
No. A licence gives permission to use Plastic Free July materials and approved messaging, but it does not imply endorsement, certification or partnership.
How long does a licence last?
All licences expire on 31 December, regardless of purchase date. If you would like to continue using Plastic Free July™ materials after that date, you will need to renew your licence.
Is logo use included in my licence?
No. Separate use of the Plastic Free July logo is not included in the standard licence.
How do I request logo approval?
Submit a request to licence@plasticfreejuly.org with a sample showing how and where the logo will be used.
Can I use the name "Plastic Free July" in text?
Yes. Use of the name Plastic Free July in text is covered by your licence. Logo use requires separate permission.
What if I'm not sure which tier I need?
If you’re not sure which tier applies to your campaign, please contact licence@plasticfreejuly.org. We’ll gladly help you find the right fit.
Our Partners and Supporters
Hundreds of businesses, local governments and community organisations participate in the Plastic Free July™ challenge each year. A number of those also partner with the Plastic Free Foundation to help reduce single-use plastic in their communities, providing generous financial support in doing so. Partnerships allow us to provide resources to participants and assist in running programs to engage staff, customers and members. The Plastic Free Foundation is a 1% for the Planet nonprofit partner.
Principal Partners
Program Partners
Philanthropic Foundations
Plastic Free Supporters
Technical Partners
Our Technical Partners provide professional financial, communications, market research and legal services.
Plastic Free July brought our team together for communal lunches and sparked great conversations, with customers and suppliers, but also into our homes, about the challenges and opportunities of living single-use free.
