Plastic Free July: How Endeavour Group is Making a Difference
For the past two years, Endeavour Group has been an official partner of Plastic Free Foundation; a partnership that is engaging and inspiring their team to participate in the challenge by reducing single-use plastics. This partnership underscores their commitment to fostering a sociable future, bringing people together, and making lasting memories while leaving a positive environmental impact across the country.
Building awareness and engaging the team
In their inaugural year as a partner, Endeavour Group hosted a “lunch and learn” event with Plastic Free July founder Rebecca Prince-Ruiz OAM and Agnieszka Pfeiffer, Managing Director of Dan Murphy’s. The goal was to equip the team with ideas on reducing plastic waste through simple, actionable steps. The initiative inspired team members to take these ideas back to their workplaces and initiate conversations about sustainability.
Small changes, big impact
The concept of Plastic Free July is rooted in the power of small changes. By removing one single-use plastic item from their daily lives, participants can collectively make a significant impact. In Australia alone, over 2.7 million single-use coffee cups are discarded every day. Many team members, including Endeavour Group CEO, Steve Donohue, pledged to stop using disposable coffee cups. To support this effort, Dan Murphy’s distributed keep cups to 6,500 team members. Similarly, a coffee cart used to celebrate Plastic Free July, at their Sydney head office went “single-use free” a move that was met with enthusiasm and support.
Encouraging small but meaningful change
Endeavour Group’s partnership with Plastic Free July highlights the importance of engaging a community of people to work together and take small steps towards reducing plastic waste. By fostering awareness, encouraging small but meaningful changes, and implementing innovative solutions, they are working towards a more sustainable future.
