About Us
Plastic Free July® is a key initiative of the Plastic Free Foundation that allows us to work towards our vision of seeing a world free of plastic waste. From humble beginnings in 2011, the award-winning Plastic Free July campaign is the result of years of hard work. Our 2023 Impact Report shares our story.
Plastic Free Foundation
After six years Plastic Free July outgrew its home and we set up the Plastic Free Foundation Ltd as an independent, not-for-profit charity in 2017 to better support participants and grow the campaign. The mission of the Plastic Free Foundation is guided and informed by our core values:
- Honesty and integrity
- Inclusivity of people, ideas, visions and approaches
- A focus on providing solutions
- Authenticity and collaboration
- The belief that small changes add up to a big difference
Plastic Free July is a key initiative of the Plastic Free Foundation that allows us to work towards our vision of seeing a world free of plastic waste. From humble beginnings in 2011, the award-winning Plastic Free July campaign is the result of years of hard work.
It was started by Rebecca Prince-Ruiz (the founder of the Plastic Free Foundation) and a small team in local government in Western Australia, and is now one of the most influential environmental campaigns in the world. Millions of people across the globe take part every year, with many committing to reducing plastic pollution far beyond the month of July.
Our impact
There’s no doubt about it – Plastic Free July is changing the planet for good. That’s why we’ve been awarded:
- Finalist 2022 UN SDG Action Awards: Mobilize Category
- Winner 2022 Fremantle Business Awards: City of Fremantle Award for Sustainable Enterprise
- Finalist 2020 Mumbrella CommsCon Awards: Best Government Sponsored Campaign; Pro Bono Campaign of the Year
- Finalist 2019 Banksia Sustainability Awards: Minister’s Award for the Environment; NFP & NGO Award
- Winner 2018 Infinity Award: Avoid Recover Protect – Community Waste Award
- Winner 2018 Environmental Action Award, United Nations Association of Australia WA Division
An IPSOS survey in 2024 of over 23,000 people in 30 countries revealed that 29% of global consumers surveyed were aware of Plastic Free July and, of those, 13% participated.
With a remarkable 174 million participants globally in 2024, Plastic Free July is the largest plastic waste avoidance campaign on the planet. This award-winning behaviour change campaign empowers communities, corporations and governments to take action to reduce plastic waste.
Over the past six years, participants have collectively avoided over 12 million tonnes of waste, including 1.7 million tonnes of plastic —a greater impact than the largest cleanup efforts globally.
We’re proud of how this impact addresses UN Sustainable Development Goals 11, 12, 14 and 15 (sustainable cities and communities, responsible production and consumption, life below water, and life on land).
Make an impact; join the challenge today.
Our Annual Impact Reports
Our team
Plastic Free July is run by a passionate team from our offices in Australia, but we operate across the globe. The Foundation is a registered charity with the Australian Charities and Not-for-Profits Commission (ACNC). The Plastic Free Foundation Board oversees our operations and guides us towards achieving our purpose.
Geoff Donohue
Chairperson
Geoff has over 30 years experience at board and senior management level within public companies and the securities industry. He wants to use that experience to contribute to the Plastic Free Foundation’s efforts to help make our world sustainable for current and, more importantly, for future generations.
Rebecca Prince-Ruiz
Founder, Executive Director
Rebecca is a change-maker, author, TEDx speaker and sustainability professional who is motivated to care for people and planet. Rebecca believes that as individuals, by changing our relationship with plastic and challenging our consumption, together we can work towards a world without plastic waste.
Dan Dragovic
Director
Dan has practised commercial/corporate law in Perth for almost 30 years, including advising the public and private sectors on waste management. Having grown up on a market garden, he understands the importance of, and is passionate about, sustainability and the environment.
Leesa Muirhead
Director
Leesa has 20+ years’ global experience working with purpose driven organisations and leadership, ranging from FTSE500 to privately owned, global businesses and global NGOs. Motivated by concern for her own children and future generations, Leesa strives for strategic and catalytic changes, activated by a deep desire to positively impact our communities, oceans and world around us.
Katrina Edillor
Director
Katrina is an empathetic leader, with commercial and governance expertise. She has worked in financial services, manufacturing and the wine industry across large, listed companies and industry associations. Katrina’s life purpose is to build more inclusive and sustainable societies shaped by her childhood in the Philippines.
Justin Bonsey
Director
Justin has 12+ years’ experience as a sustainability practitioner and environmental advocate, founding not-for-profits, campaigning for container deposits and single-use plastic bans, and advising governments and ASX-listed companies on circular economy strategy. He believes everyone has a role to play – large or small – in the planet’s trajectory and that the solutions to our plastic crisis are much simpler than we think.
Jack Johnson
Musician and PFJ Ambassador
“Plastic Free July inspires me to step up my commitment to reducing single-use plastic in my daily life and on tour. I’m also working with the music industry to reduce plastic waste through the BYOBottle campaign.”
Media
Rebecca Prince-Ruiz – speaking opportunities
Plastic Free July founder, Rebecca Prince-Ruiz, is an author, TEDx speaker, Churchill Fellow, changemaker and 2021 Local Hero for Western Australia. Rebecca is available for speaking opportunities at events or conferences and has previously been invited to present on the Plastic Free July challenge, waste avoidance, plastic pollution, and behaviour change in Australia, New Zealand, India, USA and the UK. She’s passionate about everything from inspiring international leaders to initiate change, through to working with communities to clean up their local environment.
Media releases and selected news articles
For more information, access our 2024 global media press release and Q&A. For further media enquiries, please email media (at) plasticfreejuly.org and include your COUNTRY in the subject line.
Plastic Free July in the news
- Washington Post – Going plastic-free is nearly impossible. These people are trying anyway
- Toronto Sun – Towards not just a plastic free July … but future
- Financial Express, India – No more plastic: Plastic Free July movement seeks to inspire people to refuse single-use plastics
- ELLE Australia – A Plastic Free July Guide To Take Beyond Just This Month
- Huffington Post – Let’s “de-plastic” as much as possible in July. Estimated 300 million participants, the movement spreads around the world
- UNILAD – One Month Without Plastic Helps Reduce Landfill Waste By 4.2 Millions Tonnes A Year
- BBC News – Food giants respond to worries over packaging
- The Guardian – ‘It gives you a sense of pride’: what four people learned from quitting plastic for a month
- ABC Radio, Life Matters – How one woman’s quest to go plastic free turned into a global movement
- The New York Times – Another Reason to Cut Down on Plastics
- CNN – The Plastic Free July challenge is here to help you rid your life of single-use plastic waste
- NewsHub – Air New Zealand ditches plastic bottles for ‘Plastic Free July’
- EuroNews – Millions pledge to go plastic-free for July in global challenge
- The Guardian – You don’t use so much plastic, do you? How to ditch it for July – and beyond
- Circular – Global survey suggests three in four want single-use plastics ‘banned’
- EFE: Verde – Estados, empresas y sociedades presionan para un tratado contra los plásticos
- NL Times – Over 70% of the Netherlands wants to ban single-use plastic
- NWI Times – Recycling District promotes Plastic Free July
- Zona Norte Vision – Vicente López se suma a la campaña “Julio Sin Plástico”
- Forbes – Eight Of 10 People Want Global Single-Use Plastics Ban, Survey Finds
