Plastic Free July in a nutshell...
Plastic Free July is a simple idea developed in 2011. It aims to raise awareness of the amount of plastic in our lives by encouraging people to eliminate the use of single-use plastic during July each year.
Where it all begin?
- Plastic Free July is an initiative of the Western Metropolitan Regional Council (WMRC) in Perth, Western Australia. It was developed by clever Earth Carers staff.
- Plastic Free July started as a local community initiative in Perth's western suburbs in 2011 to educate residents on the important notion of 'reuse'.
- In 2012 Plastic Free July expanded across Perth and even attracted interstate and international interest.
- So in 2013 we've throw it open to the world!!!