About Plastic Free July
Plastic Free July in a nutshell...
Plastic Free July is an award-winning campaign developed from a simple idea in 2011 - to refuse single-use plastic during July. An initiative of the Earth Carers Waste Education team at the Western Metropolitan Regional Council in Western Australia. Our co-founder Rebecca Prince-Ruiz has explored the problems of plastic waste and ocean plastic pollution through a Churchill Fellowship and participated in numerous marine debris research expeditions and has worked to develop the challenge beyond Western Australia.
Plastic Free July aims to raise awareness of the amount of plastic in our lives by encouraging people to eliminate the use of single-use plastic during July each year. It's focus is on creating awareness of the issues surrounding plastic, particularly single-use, providing alternatives and solutions, and encouraging new habits.
From its humble beginnings with 40 people in Perth, Western Australia in 2011 the challenge has now spread across the country and around the world. People have taken up the challenge at home and shared it in creative ways in schools, businesses and other organisations. In 2016, 100,000+ Western Australians and more than 1 million people worldwide took part, and our 2017 challenge looks set to be even bigger.
If you'd like more information about Plastic Free July:
Whether you're an individual or you'd like to take Plastic Free July to your school, business or organisation, the first step is the register for the Plastic Free July challenge.
If you'd like more information about living plastic-free, you'll find handy hits and tips under the Living Plastic Free tab.
If you'd like more information about how to host an event or take Plastic Free July into your community, you'll find some ideas for getting started in the Toolbox.
If you'd like help promoting your event or Plastic Free July, use our free downloadable posters and also our Plastic July logos are free for non-commercial use.
If you'd like to find information or images to use with media releases, our Press page has pre-prepared information for you to use and share.